At 33, Nataliya Kuznetsova, a world champion in arm lifting, bench press, and deadlifting, is recognized as the world’s most muscular woman. Known as the Russian “she-Hulk,” her transformation from a bullied, skinny teenager to a champion athlete is nothing short of remarkable.

Growing up in Russia, Nataliya weighed only 40kg at age 14 and struggled with low self-esteem. She recalls being a “timid little mouse” during her childhood. Her father, recognizing her lack of confidence, suggested she start going to the gym to help build both strength and self-esteem. Little did they know, this advice would launch her into the world of bodybuilding and powerlifting.

In her early days at the gym, Nataliya didn’t have a clear goal. But after three months, her trainer encouraged her to enter her first bodybuilding competition. At just 15, she won the bodybuilding championship for her region, Zabaykalsky Krai, in Russia. This victory was the catalyst for her career, and from there, Nataliya shifted her focus to powerlifting.

By 2014, she was already a Cup of Eurasia champion, having competed in Vologda, Russia. The following year, she became the Cup Eastern Europe (GPA) Champion, solidifying her position in the powerlifting world. Over the years, she has continued to break records, especially in deadlifting, powerlifting, and bench press.

Nataliya’s motto is simple but powerful: “It’s not about being perfect—it’s about showing up, putting in the effort, and doing the work to reach where you envision yourself.” She often shares this mindset with her followers on social media, motivating them to push forward, even when the journey feels difficult.

Despite her formidable physical prowess, Nataliya has also earned a degree from the Moscow State Academy of Physical Culture. Beyond her athletic accomplishments, she participated in the performance of Manon Lescaut at the prestigious Bolshoi Theatre of Russia. As one of the most powerful women in the world, Nataliya’s talents extend far beyond just weightlifting and bodybuilding.

Nataliya’s personal life has also garnered attention. She is married to former bodybuilder Vladislav Kuznetsov, whom she describes as her greatest support. Despite being physically larger than him, Nataliya says this has never been a problem in their relationship. The two first met on the Russian social network, Odnoklassniki, and initially began their connection as friends before becoming partners.

Although her larger-than-life appearance often attracts attention, Nataliya has grown accustomed to being recognized in public. She shared that people often approach her for photos and many already know her name. She acknowledges that her appearance can sometimes be “terrifying” for others, but she adds that societal norms and standards of beauty have evolved, and the notion of what’s considered “ideal” is no longer limited to conventional standards.

Despite having a mostly male following on social media, Nataliya receives many compliments from both men and women. To her, a compliment is a compliment—whether it’s directed toward an athlete or someone who doesn’t train at all. The mirror, she says, is her best advisor, helping her to stay grounded and keep focused on her personal journey.

Although Nataliya has retired from competitive powerlifting, she continues to use her platform to inspire others and promote personal growth. She partners with nutrition companies like Oxytropin and RPS Nutrition, offering her expertise and guidance to those striving to reach their own fitness goals.

Her story highlights the transformative power of persistence, self-belief, and challenging societal expectations. From being a shy, bullied teen to becoming a world champion and role model, Nataliya Kuznetsova’s journey is a testament to the strength of the human spirit and the power of overcoming adversity.